Do your Job Postings have enough muscle to compete for views on LinkedIn or the Job Boards?
As the HR Manager meets with their internal Hiring Manager to start a search, they must feel confident in their recruiting strategy to locate candidates not just produce activity. Do they develop and execute on the most effective strategy to fill their Hiring Manager position? One thing that they done is vetted external job boards and have made wise decisions on where to place their valuable recruiting dollars. They go ahead and post to their corporate website, the ever-popular LinkedIn and one of the job board companies such as Indeed, ZipRecruiter or Career Builder. They assume that their postings will be viewed. Their believe is that the “right candidates” will view the posting and apply. They wait, review a volume of resumes and wait more to no avail. They wonder wants wrong and what’s next. Is this the only strategy to fill the position?
Perform your own Research to Determine Job Posting Effectiveness
As an HR Manager and Hiring Manager, try finding your posting as a job seeker. See how many jobs you review to get to your posting. As Day 1 goes to Day 14, try to find your posting then. What is the shelf life of your posting in this market when a massive number of jobs are being electronically dumped into the Job Boards by BIG COMPANIES? Review the number of jobs on the boards that are from Big Companies. You would think that BIG Companies (larger than 500 employees) are the only employers in the marketplace. These companies have paid for sponsorship to all their jobs and get their jobs to continue to publish to get better viewing positions. The SBA Office of Advocacy, sites small business (fewer than 500 employees) make up 99.9% of US employers, small business accounts for 64% of the net new jobs created (2000-2017). “Since the latest recession, from mid-2000 to 20017, small firms, led by the larger ones in the category (20-499), accounted for 65.9% of the net new jobs.”
The Small Company Disadvantage
The Smaller company gets outmuscled in a very crowded space. These companies post positions periodically and have limited dollars to create the muscle to compete for candidate views with the larger companies. If you have less than 500 employees, you may want to change your sourcing and candidate generation strategy to increase effectiveness.